Nowadays, over 66 million DS consoles were sold. It is more than 30.34 million of PSP. What is the cause of such a real edge? We can not allocate a single factor – benefits of DS are numerous. On the popularity of DS the impact was made by a reasonable price, strong marketing, skillful positioning, clever PR and re-branding of the image of Nintendo. The company starts to call itself as the supplier of family entertainment. In confirmation we can say that there is no games for DS with high age rating. Image is important. For example, some people call console PS3 as “Darth Vader’s toaster”, and it is without doubts the flaw of image-makers. Curiously that Nintendo, at the same time, according to Greenpeace, is one of the most “dirty” IT-companies in the world.

But the most important, from our point of view, is that the DS is not demanding for the player. Following the new vision of the game world Satoru Iwata, the engineers managed to construct a perfect system, ready to entertain the user at any time and anywhere. There are games for DS, sharpened for a short play session for 10-15 minutes, but there are hardcore projects that could delay about 40 or more hours. Overloaded with multimedia features PlayStation Portable with weak battery is not able to provide all of this, although there are enough quality products on the platform.

The simplicity and accessibility helped to Nintendo DS to become the new financial pillar, to provide reliable stream of profits for a long time. You can see that after several years from release, everything is good with project. Year 2010 promises to be extremely fruitful for the console: Final Fantasy Crystal Chronicles: Rings of Fate, perhaps – and English version of the Japanese JRPG Dragon Quest IV.

What will happen tomorrow?
Nowadays we can`t see the end of popularity of DS. We don’t know when Nintendo will undertake the continuation of the line. In summer of 2009 at E3 there were no announcements about it. It would be logical to assume that at this stage there is nothing to improve in the DS. The future of Game Boy is much more interesting. After a poor Game Boy Micro line needs to find a worthy successor, who would be able to offer to gamers even more fun than the DS.
We believe that the portable consoles of tomorrow will be even more unconventional and exciting. Frankly, the idea of Nintendo that the game should be seen as short-term fun or a maximum as thoughtful immersion in the art world, we like. Still, many hours in a virtual world make us to forget about main thing – we live in a real world.

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Not surprisingly, that Wii, even before its release, has attracted attention, and got on the E3 2006 two major awards – Best of Show and Best Hardware, beating PS3, which at the exhibition frankly faced down in the mud. Needless to say that interest to the Wii there was significantly higher than to the creation of Sony. Press immediately picked up the mood: “Wii is a new word!”, “Healthy gaming system”. And change of the name was made in a good time. Originally, people first didn’t like name “Wii” in tune with English word “we” or French “yes”. But soon they began to compose a variety of expressions, in every way to scoff at the title. Is that bad? Of course not, letter combinations Wii immediately spread all over the world, and it has become widespread. And just in a couple days the whole world everywhere heard this word – Wii. Nintendo again achieved its goal. It seems that people talk about Wii more than about Xbox 360 and PlayStation 3.

Wii worldwide release, as promised, was almost simultaneously in all countries. First in the U.S., on November 19, in Japan – December 2, in Europe – December 8. Nintendo managed to put enough consoles and more or less to meet the demand. Therefore, there were no unpleasant incidents like murders and robberies, as it was in the case with release of PlayStation 3. Of course, there were impressive lines near shops, all the consoles were sold out immediately, but it was fairly quiet and peaceful. Something like: “Fans of Nintendo – are more intelligently.” In fact, with the Wii there were no production problems. The situation is that Nintendo could produce for the market as many consoles as customers want. And the company doesn’t loss money on the consoles, but instead earns. Price of consoles, as promised, was lower than price for consoles of competitors, and totalled only $ 250.

Wii in Russia
Nobody is forgotten?
Nintendo has not forgotten even about our country, where with the efforts of “New disc” – official representative of the “big N”, Wii launch occurred in December 22. Price, however, was not so low. If in the rest of the world Wii sells for $ 250 (6700 rubles), then we have price about $ 370 (10 000 rubles). An on this money, by the way, you can buy Xbox 360 (Core version). But the deficit is not expected. For our country were delivered 10.000 consoles. That for Russia is more than enough. Prices for games lower, of course, but higher than in the rest of the world. In average – 1600 rubles, may be more (for examples – the Internet shop Ozon for Wii`s CD wants about 2000 rubles), but somewhere it can be lower.

There is no expected preparation for our market. The interface is not translated (by the way, in Japanese version of the PS3 interface is translated), there is no Russian documents or games. The only thing that you will find in the box on “native” language is a booklet with a description of some projects for the Nintendo DS. Nothing more. However, “New disc” promises to translate the interface and instructions in a year. But there are no talks about full localization. Hope, that it will be possible very soon.

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Perhaps, any fan of Nintendo has special emotional nook and cranny in the head, and there settled one of the best moments of the game life – familiarity with Game Boy. And it settled there for a long time.

This small miracle in sight, had a strange design and showed a remarkable black and white graphics on pixels, and the next audit of GBC (Color version of GB), and in particular the GBA (actually the new console in comparison with GBC) showed graphics of SNES level (known in Russia as a “Dandy”), and SEGA, and sometimes even surpassed them. And nobody will forget such unusual in its concept games that came out on this console. You could go to sleep, after a long night without turning off the console and in the morning to get a scolding from your parents, but the worlds that were created for it, forced to return hundreds and thousands of times, to have fun again, feeling like a Mario or Link from The legend of Zelda.

But time always moves inexorably, and progress with it. And the company Nintendo, after big efforts can please and surprise the world with their new portable console Nintendo DS (ds-dual screen). The first thing that caught into eye in new console was the presence of two screens. Players puzzled – why? It soon became clear that second screen was made to increase the interactivity of the game and getting new gaming sensations, because it was a touch, and very important role started to play built-in microphone.

For example, in the game Nintendogs (virtually a perfect tamogochi about dogs) a microphone was used to supply voice commands. The console is currently have four audits-Nintendo ds (the first and original version), Lite-version (probably one of the most popular), Nintendo dsi (minor improvements, the main novelty-camera), as well as Nintendo dsi XL, in Japan came as dsi LL (In this audit, the principal was increasing of the console, and of course its screen has become bigger) Till our days, we are pleased with this great games for the console. At this time already appeared about 5050 games for it. And by the standards of portable consoles, to say soft – it is not so bad.

But as expected, Nintendo again has decided to please all fans and at the last E3 `2010 announced a new portable console Nintendo 3DS.Why such name? This is not the third revision, and not the third console. In fact, 3D in the title is not in vain, because the console has the ability to display 3D image without special glasses! As well as the console has much more powerful graphics chip and processor. The existence of 3 chambers is significantly too (two outside, one inside). There are rumors that the console will be able to make 3D photos, but so far it is just rumors. Nintendo took care about wonderful line of home games, so the console will have success in future without doubts. Plus, hitherto unprecedented opportunity to see 3D without glasses, shows once again that Nintendo knows how to make portable consoles. To sum it up I would say that Nintendo, of course, dominates in the market of consoles for a long time and I really want to wish for 3DS to help Nintendo further to keep the lead in the console’s battle, because this company gave us a “Dandy” …

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The whole world knows the famous Japanese company Nintendo, engaged in gaming devices` release, which are very popular among children and adults. But a few know that this company has over 100 years` history and initially it was called Marufuku. The founder of this company in 1889, was a Japanese Fusadziro Yamauchi, who initially sent the company’s activities on the production of playing cards.
The Marufuku’s products benefit differed from the products of its competitors, as playing cards, produced Marufuku, were of high quality and were painted by hand. In 1902, Marufuku first released playing cards on the Japanese market that were produced by Western model. The business course justified itself, because the Japanese market was littered with cards of Japanese sample, that was not suitable for the classic games, and the company was paid with a great attention of the gaming industry. The company began to grow rapidly and in 1907 acquired a new name – Nintendo. Gradually, Nintendo became a market leader in hazardous industrie, but in 1956, grandson of company’s founder – Hiroshi Yamauchi concluded lucrative contract with Disney and began issuing cards with their favourite characters of Disney cartoons pictures.

60’s were not the best for Nintendo, because at that time the company’s management makes unsuccessful attempts to express themselves in new markets (taxi, taverns, motels, TV, etc.). The idea of finding new directions completely failed, and the company lost a big pile of money. However, shortly after the failure there was a pleasant surprise for Nintendo: a division of Nintendo Games gave a few new developments that quickly became hits and bestsellers. This unexpected success abruptly changed the direction of Nintendo, and the company threw card’s production and began to issue simple toys. Initially, such toys were the filing machine for baseballs, joking simple device that allowed passing test on the level of love, and the mechanical arm. These toys were created by Ganpeem Yokoi. The name of this talented engineer soon became associated with the early rise of the company.
Of course, Nintendo did not stop and went on. Gradually, the main focus of activity became the production and release of handheld gaming devices, gaming machines and consoles for home. Like the first pancake is always lumpy “, and all new items that were released by Nintendo, they failed miserably. The market did not take any game console, or game machine. Despite these failures, one after another, companies still thrive, releasing a new product, as a gaming platform Game Watch. This fairly simple game device enjoyed great success with customers and Nintendo soon started to open branches outside of Japan.

Subsequent years brought to company only success. Super-hits Donkey Kong and Super Mario entered the market. They worked on the console, Nintendo Entertainment System, and the release of the 80-ies – device Game Boy (worked on removable cartridges) – provided the company’s phenomenal success.
But there are no ups without downs. First, a powerful competitor such as company Sega has managed to snatch away a large portion of the market, and soon modern console Play Station from Sony practically superseded Nintendo consoles. It would seem that the company would never get out of its niche, because its products were interesting only for the most devoted fans. However, the release of casual console – Wii – is fully turned an idea of video game consoles. And today the prospects of the company Nintendo have iridescent colours.

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P.S. And with that I would recommend you to subscribe to the RSS feed on this blog since we will keep this blog updated with new publications about respective issues.