So, what is it – Nintendo Wii? We must give credit to marketing of Nintendo – they were able to convince customers that Wii is worth their money. Nintendo created for their console right face.

Do you want to play with friends (not through the Internet, but “live”)? Buy Wii. You don`t know what to present to your friend? Present him the Wii. Do you long for the days when trees were higher, the sky – bluer, and console games were with cartridges? Look for the Wii and the classic controller, connect it to the Internet and go back to childhood. Are you looking forward to continue your loved legendary series of Mario, Metroid, The Legend of Zelda? Wii – is your choice.

Do you love beautiful graphics, multi-channel sound, and familiar gameplay and do not want to get used to the new control? Hmm …

Then you probably should buy an Xbox 360 or PlayStation 3. But if you want new experiences – let fleeting, even for a month – take from your friends the Wii and play Wii Sports and Metroid. Perhaps you will buy this sleek game console in addition to tech, feature-rich so that once a month to get up off the couch and stretch in Wii Sports.

Nintendo Wii has become an asymmetrical response to the proposals of Microsoft and Sony. While two hippos open their mouths and race to the roar of the volume, nimble jerboa Wii has galloped into the future.

If you’re not a gamer, the Wii will be a pleasant surprise for you and will help you to familiarize you with the world of video games without the need to understand such terms as JRPG, AD & D, DS2, HDD, HD-DVD and HDMI. Perhaps, you will go ahead and buy one of the “canonical” game consoles – their benefit that the Virtual Console, and compatibility with the GameCube will let you play in “standard” games, even if it will not be enough for Wii.

If you’re a gamer, the Wii will be your vent, the ideal complement to the main gaming platform – does not matter if it PC, Xbox 360 or PlayStation 3. New sensations, custom games, legendary brands Nintendo – in the end, not so much difference in prices for the Wii compared to the new GeForce and PlayStation! Even if you play it seldom, you won’t regret the money spent on it.

However, the future of Wii at the moment looks bleak. Success or failure of the platform will depend on the ability of Nintendo Wii to supply new games, and on the quality of these games. One of the dangers for Wii – is turning it into a console for “casuals” who buy only one game a year and play it once a month. This console will not be interesting for traditional developers and publishers, or compulsive gamblers.

And, unfortunately, Wii is moving precisely in this way: in the current year “hardcore” gamers on the Wii would be potentially interested in a new part of the shooter Metroid – Metroid Prime 3: Corruption. Most of the other releases will attract attention of non-gamers audience and fans to play on the console with command. If this trend will establish, on the Wii as on a console for the compulsive gamblers we will consider a cross.

However, even in this case, gamers can buy a Wii as a “second platform”. Perhaps this is the marketing strategy of Nintendo? Becoming a second console in homes of gamers? The future will show.

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The Japanese company Nintendo rightly bears the title of one of the most unusual commercial companies of our times. A lot of people wonder how a relatively small company manages to withstand the onslaught of the more affluent competitors. Some are baffled by new gaming console from Nintendo and surprised with their characteristics. Finally, for several generations of players name «Nintendo» became synonymous with video games in general.

For the first time the new console was mentioned at the Nintendo press conference at E3 in May 2004 under the code name Revolution. The assumption of asymmetric response received its first confirmation in the form of loud codename.

In a year, at the same E3, in May 2005, the new console was provided officially – with minimum details about the console, under the same code-named – Revolution. Apparently, Nintendo has decided not to lag behind its competitors. They reported on the same E3 theirs new consoles – Xbox 360 and PlayStation 3 – but at the same time Nintendo was not ready to open things up.

The main announcement occurred in four months: in September, at the Tokyo Game Show 2005, was shown a prototype of a game controller Revolution, which immediately received nickname “remote control”, by the people – for its unambiguous resemblance to an ordinary Remote control of some household appliances – TV, stereo, DVD-player.

However, the shape of the controller Revolution – is not the only unusual feature. It is in the controller the “revolution”, which became the code name of the entire console. For the first time in the history of gaming consoles controller was equipped with an accelerometer and an infrared sensor, an amount of which makes it possible determine its location in space to monitor their movements, tilt, swivel and location of the controller on the TV screen.

Eight months later at E3 in May 2006, Nintendo introduced the final market name of Revolution – Wii. Explaining their eccentric choice of name for the new console, Nintendo had referred to its brevity, availability of pronunciation for most national markets and the resemblance to the English pronoun «we», which should highlight the social, multiplayer essence of new console.

As for the Wii here and now, the console is certainly a success. The rate of new audiences and innovative development is already paid for itself. Whoever you are – gamer or not gamer, the owner of an Xbox 360 or PlayStation 3, pupil or pensioner – the Wii will definitely find you something new and interesting, and in this is the main charm of Nintendo Wii.

Pluses

Innovative game interface.

The relatively low price.

Backward compatibility with games for the GameCube.

A big library of games from older consoles.

Low cost of developing games for the platform and as a consequence, a high probability of occurrence of new games from third-party studios and publishers.

Minuses

Very weak graphics – at the level of previous generation of consoles.

Unclear outlook for a key gaming brands on the console.

Innovative interface is not always easy – often this failure manifests itself in the traditional genres of games.

High cost of licensed games.

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Clearly, if the Wii will be successful, their competitors will try to take advantage from the recipe of it success. We see two potential ways:

1. Finalization of functionality of the current proposals – Xbox 360 and PlayStation 3.

In the case of the PlayStation 3, there is even a rough understanding of how Sony can modify the console interface: just remember funny gadget for PS2 called Eye-Toy.

The controller PS3 is lacking with the possibility of an exact location near the screen, so that in functional capabilities to be more or less the same as Wii. To implement such a location they can by using the camcorder Eye-Toy and by processor Cell, one of the strengths of which, in theory, is pattern recognition.

Of course, doing this Sony will not achieve full functional similarity to the Wii, but can in some way to close the “failure” and it may deprive from owners desire to buy not only PS3 as the main console, but Wii.

At Microsoft, business is better and worse simultaneously. Better, because the base price of the Xbox 360, not much different from the basic price of Wii. Worse, because the idea to supply gamepad of Xbox 360 with functionality of wemote and nunchuck are likely to fail.

Thus, Microsoft could put pressure on the Wii on the other hand – by reducing the price of their console. If the Xbox 360 will be cheaper than Wii, even not-gamer will think three times that it is better to buy HD-console with a large play room, and advanced online capabilities or Wii with strange games and uncertain future.

2. A second potential way does not exclude, but complements the first:

If the Wii will be successful, then the probability that Xbox 3 and PlayStation 4 will pick up some terms of this success is equal to 100%. Will it be new wemote-shaped gamepads or cheapness of the console or backward compatibility with a bunch of friends and strangers consoles – does not matter. We should understand what will Nintendo say in the future?

The problem of innovation lies in the fact that they are unstable. You can not always to live solely through innovations. Sooner or later you will either not be able to come up with anything revolutionary and new, or will make mistake in your assumptions and won’t guess consumer’s desires.

Moreover, innovations in game control were brewing and only the fear of emerging markets research prevented to Sony and Microsoft to follow the path of Nintendo in this generation. But where to go, what can they change in standard game consoles in a five years? Three years ago, a lot of people would answer – “game controllers”, but now? There is no intelligible answer for this question now, so we have to start from the assumption that in the next generation of consoles, there won’t be any significant innovations.

Besides, we still don’t know how big audience Nintendo Wii will get, and how the audience will be loyal to the Japanese company. In other words, even if the Wii will be successful in sales (which are not a fact), the future of Nintendo is still far from rosy.

However, we have got too far into the future. There is no enough information for more or less accurate predictions. And all these are our extensive thoughts.

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